Update time: June 23, 2025
Not all metrics in GA4 are calculated based on actual quantities, some are estimated.
Why are there Estimated Metrics?
Measuring exact distinct counts (i……read more »
BCS
3 weeks ago (06-23) 112 Views 0 Comments
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Update time: June 20, 2025
Issue
The number of active users in different reports in GA4 is inconsistent. For example, in the page and screen reports, the number of active users of ……read more »
BCS
3 weeks ago (06-20) 160 Views 0 Comments
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Update time: June 24, 2025
There are multiple metrics about users in GA4, such as New Users, Users（Active Users）, Total Users and Returning Users：
New Users
As we all know, GA4 id……read more »
BCS
2 years ago (2023-08-16) 4053 Views 0 Comments
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Update time: June 16, 2025
Sometimes, you may see User is 0 in GA4 reports, but other metrics have data, then there may be the following reasons:
Users is Active Users
In GA4, User……read more »
BCS
2 years ago (2023-07-23) 3913 Views 0 Comments
3Likes
