Returning Users

New Users vs Returning Users in GA4

Updated: December 18, 2025 New Users In GA4, New Users are determined by the first_visit (web) or first_open (app) events. first_visit is automatically fired when GA4 detects a new……read more »

BCS 1 months ago (12-18) 250 Views 0 Comments 0Likes

Google Analytics

New Users vs Returning Users vs Users vs Total Users in GA4

Update time: December 18, 2025 Google Analytics 4 (GA4) provides several metrics to track user behavior, including New Users, Users (Active Users), Total Users, and Returning Users……read more »

BCS 2 years ago (2023-08-16) 30394 Views 0 Comments 5Likes