There are multiple metrics about users in GA4, such as New Users, Users（Active Users）, Total Users and Returning Users：
As we all know, GA4 identifies the user based on ……read more »
1 months ago (08-16) 259 Views 0 Comments
Some people may encounter that it seems unreasonable that New Users is larger than Total Users, why is that?
We first need to understand how New Users a……read more »
3 months ago (06-24) 1944 Views 0 Comments