Update time: June 23, 2025
Not all metrics in GA4 are calculated based on actual quantities, some are estimated.
Why are there Estimated Metrics?
Measuring exact distinct counts (i……read more »
BCS
1 weeks ago (06-23) 79 Views 0 Comments
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Update time: June 24, 2025
There are multiple metrics about users in GA4, such as New Users, Users(Active Users), Total Users and Returning Users:
New Users
As we all know, GA4 id……read more »
BCS
2 years ago (2023-08-16) 3994 Views 0 Comments
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Update time: June 13, 2025
Issue
Some people may encounter that it seems unreasonable that New Users is larger than Total Users, why is that?
Reason
We first need to……read more »
BCS
2 years ago (2023-06-24) 5152 Views 0 Comments
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