Update time: July 14, 2025
Issue
In different GA4 reports, you may see different values for the same metric, such as sessions:
Reason
Not all metrics in GA4 are calculated b……read more »
BCS
6 months ago (07-14) 405 Views 0 Comments
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Update time: June 23, 2025
Not all metrics in GA4 are calculated based on actual quantities, some are estimated.
Why are there Estimated Metrics?
Measuring exact distinct counts (i……read more »
BCS
6 months ago (06-23) 1004 Views 0 Comments
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Update time: December 18, 2025
Google Analytics 4 (GA4) provides several metrics to track user behavior, including New Users, Users (Active Users), Total Users, and Returning Users……read more »
BCS
2 years ago (2023-08-16) 25939 Views 0 Comments
5Likes
Update time: June 13, 2025
Issue
Some people may encounter that it seems unreasonable that New Users is larger than Total Users, why is that?
Reason
We first need to……read more »
BCS
3 years ago (2023-06-24) 6858 Views 0 Comments
3Likes
