There are multiple metrics about users in GA4, such as New Users, Users（Active Users）, Total Users and Returning Users：
As we all know, GA4 identifies the user based on ……read more »
1 months ago (08-16) 258 Views 0 Comments
The UTM of Google Analytics 4 is divided into three scopes:
Different scopes correspond to different traffic dimensions.
User-scop……read more »
8 months ago (01-30) 628 Views 0 Comments