Updated: December 18, 2025
New Users
In GA4, New Users are determined by the first_visit (web) or first_open (app) events.
first_visit is automatically fired when GA4 detects a new……read more »
BCS
7 months ago (12-18) 1097 Views 0 Comments
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Update time: May 30, 2026
Issue Overview
Starting from mid-May 2024, some Google Analytics 4 properties experienced a severe and unexpected drop in New Users data, in some cases de……read more »
BCS
2 years ago (2024-07-15) 2633 Views 0 Comments
6Likes
Update time: August 4, 2023
Issue
Which metrics in Adobe Analytics is the same as “New Users” in Google Analytics?
Solution
Adobe Analytics does not have the New……read more »
BCS
3 years ago (2023-07-28) 2768 Views 0 Comments
2Likes
Update time: April 23, 2026
Issue
You may occasionally notice something that looks incorrect in Google Analytics 4: New Users are higher than Total Users.
At first glance, this se……read more »
BCS
3 years ago (2023-06-24) 8014 Views 0 Comments
3Likes
