Issue
Which metric in Adobe Analytics is equivalent to “New Users” in Google Analytics?
Solution
Adobe Analytics does not have a metric called “New Users,” but you can obtain it in several ways.
Segments
Adobe Analytics includes two built-in segments:
- First Time Visits: first visit
- Return Visits: return visits
The logic is: if Visit Number = 1, it is a first visit; if Visit Number > 1, it is a returning user.
Applying the First Time Visits segment to Unique Visitors yields New Users. Applying Return Visits to Unique Visitors yields Return Users.
New Users + Return Users can be greater than Unique Visitors because a first-time visitor may generate two visits—for example, one visit in the morning and another in the afternoon.
Visit Number
The previous method relies on Visit Number: Visit Number = 1 indicates a first visit, and Visit Number > 1 indicates a returning user.
You can use Visit Number to create a segment, but using the built-in segments directly is more convenient.
getNewRepeat plugin
Provided by Adobe Consulting, the getNewRepeat plugin determines whether a website visitor is new or returning within a specified number of days. Adobe recommends using this plugin if you want to define “new” based on a custom number of days.
Summarize
Using the built-in segments directly is the simplest and most common approach.
