New Users in Adobe Analytics | BCS New Users in Adobe Analytics | BCSBCS

New Users in Adobe Analytics

Adobe Analytics BCS 11 months ago (07-28) 637 Views 0 Comments

Update time: August 4, 2023

Issue

Which metrics in Adobe Analytics is the same as “New Users” in Google Analytics?

 

Solution

Adobe Analytics does not have the New Users metrics, but it can be obtained in some ways:

 

Segments

Adobe Analytics has these two segments built in:

Its principle is that if the Visit Number is 1, it means the first visit, and if it is greater than 1, it means that it is a returning user.

Adding First Time Visits to Unique Visitors means New Users, and adding Return Visits to Unique Visitors means Return Users:

New Users in Adobe Analytics

New Users + Return Users > Unique Visitors, this is because a user visits for the first time, resulting in two Visits, such as the first visit in the morning, and another visit in the afternoon

 

Visit Number

The principle of the previous method is that if the Visit Number is 1, it means the first visit, and if it is greater than 1, it means that it is a returning user.

You can use the Visit Number to create a Segment.

But it is more convenient to use Segment directly.

 

getNewRepeat plugin

Provided by the Adobe Consulting team, the getNewRepeat plugin allows you to determine whether a website visitor is a new visitor or a returning visitor within the desired number of days. Adobe recommends using this plugin if you want to use a custom number of days to identify visitors as “new”.

 

Summarize

Using Segment directly is the simplest and most common way.


If you don't understand, You can leave a comment below.
Like (0)
Post my comment
Cancel comment
Expression Bold Strikethrough Center Italic

Hi, you need to fill in your nickname and email!

  • Nickname (required)
  • Email (required)
  • Website