This article introduces some common problems in Google Analytics 4 attribution
Conversion is not an integer, there are decimals
Some people may find that Conversion is not an integer, there are decimals：
This is because GA4 defaults to data driven attribution model, which is divided by algorithm.
For example, for one conversion, it’s divided according to the algorithm in multiple channels.
Each channel is not necessarily an integer.
If it is through Paid search and Organic search, Paid search conversion is 0.7, Organic search conversion is 0.3.
Conversions are different
Some people may find that when comparing models, Conversions are different for different models
This is because the REPORTING TIME you choose is Interaction time. If you choose Conversion time, the conversion will be consistent.
- Conversion time: includes all the events that ultimately result in a conversion that occurs within the date range you selected.
- Interaction time: includes all the events that occur within the date range you selected. If the date range is too close to present time (i.e., today), the total conversion counts may differ between two different models.