Google Analytics 4 Attribution Issues Summary(2023) | BCS Google Analytics 4 Attribution Issues Summary(2023) | BCSBCS

Google Analytics 4 Attribution Issues Summary(2023)

Google Analytics BCS 1 years ago (2023-01-29) 1758 Views 0 Comments

This article introduces some common problems in Google Analytics 4 attribution

Conversion is not an integer, there are decimals

Some people may find that Conversion is not an integer, there are decimals:

Google Analytics 4 Attribution Issues Summary(2023)

This is because GA4 defaults to data driven attribution model, which is divided by algorithm.

For example, for one conversion, it’s divided according to the algorithm in multiple channels.

Each channel is not necessarily an integer.

If it is through Paid search and Organic search, Paid search conversion is 0.7, Organic search conversion is 0.3.

 

Conversions are different

Some people may find that when comparing models, Conversions are different for different models

Google Analytics 4 Attribution Issues Summary(2023)

 

This is because the REPORTING TIME you choose is Interaction time. If you choose Conversion time, the conversion will be consistent.

  • Conversion time: includes all the events that ultimately result in a conversion that occurs within the date range you selected.
  • Interaction time: includes all the events that occur within the date range you selected. If the date range is too close to present time (i.e., today), the total conversion counts may differ between two different models.

 


If you don't understand, You can leave a comment below.
Like (0)
Post my comment
Cancel comment
Expression Bold Strikethrough Center Italic

Hi, you need to fill in your nickname and email!

  • Nickname (required)
  • Email (required)
  • Website