The data of Google Analytics 4 is less than that of Universal Analytics | BCS

The data of Google Analytics 4 is less than that of Universal Analytics

Google Analytics Haran Huang 1 months ago (06-30) 58 Views 0 Comments

After deploying Google Analytics 4, some people find that Google Analytics 4 has less data than Universal Analytics. The main reasons are as follows:

  • Google Analytics 4 is enabled to filter Bot traffic by default, while Universal Analytics is not enabled.
  • The two types of properties are using different user-identity methods, for example, the Google Analytics 4 property is using By User-ID, Google signals, then device and the Universal Analytics is using User ID—Client ID.
  • Google Analytics 4 properties focus on active users (users who are currently engaged), while Universal Analytics focus on total users.

If you don't understand, You can leave a comment below or email me (haran.huang@ichdata.com).
Like (0)
Post my comment
Cancel comment
Expression Texture Bold Strikethrough Center Italic Sign in

Hi, you need to fill in your nickname and email!

  • Nickname (required)
  • Email (required)
  • Website