There are many ways to deploy Google Tag Manager. I will introduce several common methods here.
Direct deployment is the deployment of Google Analytics tracking code directly on all pages of the website. Copy and paste this code as the first item into the <HEAD> of every webpage you want to track.
We find the Tracking Code, the Tracking code is under the tracking info, and the Tracking info is under the Property level, Click on Admin-Tracking Info-Tracking Code:
Here is the Global Site Tag. By default, the Global Site Tag is used.
Copy the code inside, and then deploy it to all pages of the website. Generally, a website will have a template page, and it can be deployed to the template page. If you do not have server development rights, this step requires your development colleagues to implement .
Here is the head, just put it under the head.
Deployment via Tracking ID
Deployment via Tracking ID is just need the Tracking ID. Some CMS or third-party platforms have integrated the tracking code of Google Analytics. You only need to fill in the Tracking ID to achieve tracking.
Copy Tracking ID directly:
Then copy it to the corresponding location, the location of different CMS is different:
Deployment via HTML in GTM
There is a custom HTML in GTM. We can deploy Google Analytics through this to get the Google Analytics tracking code，Click on Admin-Tracking Info-Tracking Code:
Then click on Tags-New-Custom HTML in GTM:
Name it Then click on Tags-New-Custom HTML in GTM, copy the tracking code, and select All Pages as the trigger.
Deployment via built-in templates
This is deployed through the built-in template, which is my most recommended method. For details, see Deploy Google Analytics with Google Tag Manager