Updated: December 18, 2025
New Users
In GA4, New Users are determined by the first_visit (web) or first_open (app) events.
first_visit is automatically fired when GA4 detects a new……read more »
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8 hours ago 20 Views 0 Comments
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Since the release of iOS 17 / macOS Sonoma, Apple has significantly strengthened user privacy protections. One of the updates that has drawn the most attention from the marketing, ……read more »
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2 weeks ago (12-05) 122 Views 0 Comments
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Updated: November 25, 2025
UTM parameters (Urchin Tracking Module) are used in Google Analytics 4 (or other analytics tools) to track the source of traffic. However, many people mi……read more »
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3 weeks ago (11-25) 178 Views 0 Comments
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Updated: November 17, 2025
If you work in analytics, digital marketing, or MarTech engineering, you’ve probably looked at your acquisition reports and wondered:“Why is there so muc……read more »
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1 months ago (11-17) 262 Views 0 Comments
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Updated: October 31, 2025
This article introduces how to connect to Google Analytics 4 using R to extract data, using direct authorization via a web page instead of obtaining the k……read more »
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2 months ago (10-31) 235 Views 0 Comments
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Updated: December 18, 2025
Error
When trying to add a new user in GA4, you may encounter the following error: “Failed to register users,” as shown in the screenshot below:
……read more »
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3 months ago (09-18) 980 Views 0 Comments
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Many people are interested in the pricing of GA4 360 and Adobe Analytics. GA4’s pricing is relatively public, while Adobe Analytics‘ pricing is customized due to numero……read more »
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3 months ago (09-16) 586 Views 0 Comments
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Cross-domain tracking in Google Analytics 4 (GA4) is essential for tracking user journeys across multiple domains (e.g., from example.com to sub.example.com or paymentgateway.com)……read more »
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3 months ago (09-05) 832 Views 0 Comments
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Actual Released Version Removes Link Tracking Protection (134226694) — Safari Will Not Automatically Strip gclid or fbclid
At this year’s WWDC in July, Apple announced that Safari ……read more »
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4 months ago (09-01) 1323 Views 0 Comments
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Updated: August 27, 2025
Can Google Analytics 4 be used in China?
This needs to be considered from two perspectives:
One is data collection
One is view report
Data Collection
The……read more »
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4 months ago (08-28) 1143 Views 0 Comments
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