What could be the reason for the sudden surge in Direct channel traffic in GA4?
Spam Traffic
Spam traffic is actually abnormal traffic, usually machine traffic.
You can add……read more »
BCS
2 years ago (2023-10-18) 3425 Views 0 Comments
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Update time: June 23, 2025
When thinking of replacing Google Analytics products, some people will think of Piwik, Piwik Pro and Matomo, so what is the relationship between them?
Pi……read more »
BCS
2 years ago (2023-08-28) 2048 Views 0 Comments
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This article introduces how to use Keyword Hero to get more search keywords in GA4.
In order to protect the privacy of users, the search engine extracts the user’s organic se……read more »
BCS
2 years ago (2023-08-21) 1384 Views 0 Comments
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Updated: January 12, 2025
GA4 is event-driven, and all data in it is tracked through events, so there are various events
Event Structure
An event consists of an event name and eve……read more »
BCS
2 years ago (2023-08-21) 3097 Views 0 Comments
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Update time: June 14, 2025
Meet Google Sheet
Google Sheets is a spreadsheet application included as part of the free, web-based Google Docs Editors suite offered by Google.
Google ……read more »
BCS
2 years ago (2023-08-19) 2033 Views 0 Comments
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Updated: March 17, 2025
Issue
Average engagement time is 0m 00s, eg:
Reason
There are two reasons:
One is that if you are using Shopify and you installed GA4 thro……read more »
BCS
2 years ago (2023-08-18) 2699 Views 0 Comments
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After using Google Analytics 4, many users should feel that the data delay in Google Analytics 4 is longer than that in UA.
What is Data Delay?
Data freshness is used in GA4 to de……read more »
BCS
2 years ago (2023-08-18) 1992 Views 0 Comments
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Update time: June 24, 2025
There are multiple metrics about users in GA4, such as New Users, Users（Active Users）, Total Users and Returning Users：
New Users
As we all know, GA4 id……read more »
BCS
2 years ago (2023-08-16) 4053 Views 0 Comments
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Issue
After the GA4 data is imported into BigQuery, it is only kept for 60 days?
events_ is one table per day, and there are only 60 days in total.
Reason
The free version ……read more »
BCS
2 years ago (2023-08-14) 1527 Views 0 Comments
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Updated: October 23, 2024
This article introduces the Cross-network channel in GA4.
What is Cross-network
There is a new channel called Cross-network in GA4, which is not available……read more »
BCS
2 years ago (2023-08-11) 8766 Views 0 Comments
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