Understanding the GA4 Industry Benchmarking Report

Updated: December 19, 2025

Google Analytics 4 (GA4) recently introduced Benchmarking, and this article provides a complete guide on how it works.

What Is Benchmarking?

A benchmark report allows you to compare your property’s performance against peers in GA4. This helps you understand where you stand in your industry and make more informed decisions.

Peers are the industry categories you selected when setting up your GA4 property.

Rules of Benchmarking

• Properties must meet minimum thresholds for user volume and meaningful data to be included in a peer group and contribute to benchmarking metrics.
• Benchmarking data is refreshed every 24 hours.
• Data is available starting May 30, 2024.

How to Enable Benchmarking

In GA4, click「Admin」——「Account Settings」——「Account」——「Account Details」, and check “Modeling contributions & business insights” to enable benchmarking：

How to View the Benchmark Report

Click 「Home」 in GA4. The Overview card contains a Benchmark Report button.

Click the button to open the benchmark report：

When you turn on benchmarking data, the overview card shows:

• Your property’s trendline (solid line)
• Median in your peer group (dotted line)
• Range in your peer group (shaded area)：this represents the 25th to 75th percentile in GA4, helping you evaluate your performance relative to others.

Benchmarking Metrics

Not all metrics are available for benchmarking. The supported metrics are organized into four categories:

• Acquisition
  • New user rate
• Engagement
  • Average engagement time per session
  • Average engagement time per user
  • Average session duration
  • Engagement rate
  • Engaged sessions per user
  • Event count per user
  • Events per session
  • Session key event rate
  • Sessions per user
  • User key event rate
  • Views per session
  • Views per user
• Retention
  • Bounce rate
  • Daily active users / Monthly active users (DAU / MAU)
  • Daily active users / Weekly active users (DAU / WAU)
  • Weekly active users / Monthly active users (WAU / MAU)
• Monetization
  • Add to carts per user
  • Average revenue per user (ARPU)
  • Average revenue per paying user (ARPPU)
  • Average purchase revenue per user
  • Checkouts per user
  • First-time purchaser rate (FTP rate)
  • First-time purchasers per new user
  • Paying monthly active users / Daily active users (PMAU / DAU)
  • Paying weekly active users / Daily active users (PWAU / DAU)
  • Total ad revenue per user
  • Transactions per purchaser
  • Transactions per user

How to Change Your Peer Group

Your peer group is based on the industry category selected when creating your GA4 property. You can modify it in two ways:

Method 1

Click「Admin」——「Property Settings」——「Property」——「Property Details」，Update the“ Industry category”:

Method 2

Click the Benchmarking icon on the Overview card, edit the Benchmarking peer group directly: