The default event name for GA4‘s site search is view_search_results, and the search terms are in search_term. Next, let’s see how to view on-site search keywords in the report.
Report
In the GA4 event report, you can see the view_search_results event:
Here you can only see how many times the user has searched. If you want to see what specific keywords the user has searched, you need to 「Create a detail reports」In「Library」，and make the following configuration:
- Dimensions: Search term
- Metrics: Event count
- Report Filter: Event name Contains view_search_results
You can see the number of events for each search term in the canvas on the felt:
Explore
In GA4, click 「Explore」 —— 「Freeform」 and make the following configuration:
- Dimensions: Search term
- Metrics: Event count
- Filters: Event name Contains view_search_results
You can see the number of events for each search term in the canvas on the right:
Looker Studio
In Looker Studio, make the following configuration:
- Row: search_term
- Value: Event count
- Filters: Event name Contains view_search_results
You can see the number of events for each search term in the canvas on the left:
