Update time: June 24, 2025
Issue
Beginning in mid-May 2024, some GA4 New Users data was severely lost, with a drop of more than 90%, such as:
Reason
Reason 1
Some GA4, witho……read more »
BCS
2 years ago (2024-07-15) 2110 Views 0 Comments
6Likes
Update time: October 30, 2024
Some companies originally used Google Analytics, but they faced some problems when entering China, such as inaccurate data tracking caused by GFW（Grea……read more »
BCS
2 years ago (2024-06-27) 3296 Views 0 Comments
5Likes
Update time: June 17, 2024
Issue
Recently, I noticed unexpected traffic coming from gtm-msr.appspot.com in GA4.
This traffic appears in the “Page title and screen class” report and……read more »
BCS
2 years ago (2024-06-17) 4933 Views 0 Comments
8Likes
Update time: June 12, 2024
As browsers protect user privacy, some browsers have launched some functions to identify tracking by third-party analysis tools, such as Firefox’s ETP (E……read more »
BCS
2 years ago (2024-06-12) 1469 Views 0 Comments
10Likes
In GA3, we use the Measurement Protocol to track email openings.
In GA4, the Measurement Protocol API has become complicated and needs to be converted before it can be sent to GA4,……read more »
BCS
2 years ago (2024-06-04) 2452 Views 4 Comments
9Likes
Updated: December 19, 2025
This article introduces FPID in server-side tracking.
What is FPID
FPID stands for First-party ID or First-party Device ID. It is an identifier managed b……read more »
BCS
2 years ago (2024-06-01) 3641 Views 0 Comments
12Likes
Update time: May 24, 2024
Recently, some people have seen the following prompt at the top of their GA4 account: “Your Google Tag code isn’t configured correctly, which ……read more »
BCS
2 years ago (2024-05-24) 4905 Views 0 Comments
10Likes
This article introduces how to track Page Load Time in Google Analytics 4, there are two ways:
One is to use a separate event to track the Page Load Time. For example, after the w……read more »
BCS
2 years ago (2024-04-22) 1552 Views 0 Comments
6Likes
Update time: December 18, 2025
Google Analytics 4 (GA4) has recently introduced two new event parameters: batch_ordering_id and batch_page_id.
batch_ordering_id
batch_order……read more »
BCS
2 years ago (2023-11-16) 12853 Views 0 Comments
5Likes
What could be the reason for the sudden surge in Direct channel traffic in GA4?
Spam Traffic
Spam traffic is actually abnormal traffic, usually machine traffic.
You can add……read more »
BCS
2 years ago (2023-10-18) 4403 Views 0 Comments
5Likes
