Browser Blocks Tracking by Third-Party Analytics Tools | BCS Browser Blocks Tracking by Third-Party Analytics Tools | BCSBCS

Browser Blocks Tracking by Third-Party Analytics Tools

Adobe Analytics BCS 1 months ago (06-12) 186 Views 0 Comments

Update time: June 12, 2024

As browsers protect user privacy, some browsers have launched some functions to identify tracking by third-party analysis tools, such as Firefox’s ETP (Enhanced Tracking Protection) and Safari’s ITP (Intelligent Tracking Prevention), which are all built-in in the browser. Machine learning is used to identify third-party tracking.

Currently, Firefox directly blocks third-party tracking, while Safari currently only marks it and does not block it for the time being.

 

Firefox

Firefox blocks GA4 tracking:

Browser Blocks Tracking by Third-Party Analytics Tools

 

Firefox blocks AA tracking:

Browser Blocks Tracking by Third-Party Analytics Tools

 

Safari

Safari currently only marks and does not block:

Browser Blocks Tracking by Third-Party Analytics Tools

 

How to deal with

Switch to server-side deployment and use your own second-level domain name to collect data, so that it will not be recognized as third-party tracking:

Browser Blocks Tracking by Third-Party Analytics Tools


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