How to Change Your Display Language in Google Analytics 4

Google Analytics BCS 2 years ago (2025-01-21) 5575 Views 0 Comments
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Updated: December 19, 2025

If you’ve ever opened GA4 and found yourself staring at an interface in a language you don’t fully understand — or if you’re working with a client whose GA4 property is set to Japanese and you need to switch back to English — you might have wondered: is there a quick way to change the language without digging through settings?

The good news is there are two ways to do it. One is slow (and requires a logout). The other takes about two seconds.

In this blog post, I’ll show you both methods — and which one I recommend.

Method 1: Edit User Preferences

This is the official way to change the language. It works, but it’s not the fastest option.

In GA4, click 「Admin」——「My preferences」, from there, you can change the Language setting: How to Change Your Display Language in Google Analytics 4

Here’s the catch: after updating the language, you must sign out of GA4 and sign back in for the change to take effect. That’s the main downside — you can’t just refresh the page and see the change immediately.

 

Method 2: Modify the URL Directly (Recommended)

This is the method I use myself. It’s faster, doesn’t require logging out, and the change takes effect immediately.

GA4 URLs include a parameter called `hl` (short for Host Language). Take a look at a typical GA4 report URL:

https://analytics.google.com/analytics/web/?hl=en#/p2499457200/reports/intelligenthome?params=_u..nav%3Dmaui

The `hl=en` part tells GA4 to display the interface in English. To switch to a different language, simply change the `hl` value.

For example, to switch to Japanese:

https://analytics.google.com/analytics/web/?hl=ja#/p2499457200/reports/intelligenthome?params=_u..nav%3Dmaui

That’s it. The interface will immediately display in Japanese — no logout, no refresh needed.How to Change Your Display Language in Google Analytics 4

 

hl Values for Common Languages

Here’s a quick reference table for the most common languages:

Country
Language
hl
United States
English
hl=en
China
Chinese (Simplified)
hl=zh-CN
United Kingdom
English
hl=en
Japan
Japanese
hl=ja
Germany
German
hl=de
France
French
hl=fr
India
Hindi*
hl=hi
Brazil
Portuguese (Brazil)
hl=pt-BR
Russia
Russian
hl=ru
Spain
Spanish
hl=es
Italy
Italian
hl=it
Canada
English**
hl=en
Canada
French**
hl=fr
Australia
English
hl=en
South Korea
Korean
hl=ko
Mexico
Spanish
hl=es

Final Words

Changing the GA4 interface language is a small thing, but when you need it, you need it quickly. The URL method (`hl` parameter) is my go-to — it’s instant, doesn’t require a logout, and works every time.

If you work with clients or teams in different regions, bookmark this page or save the hl table above. It’ll save you a few clicks (and a logout) the next time you need to switch.

I hope this guide helped you. If you know of other useful GA4 URL tricks, feel free to share them in the comments.

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