If you’ve moved from Universal Analytics to GA4 and are trying to figure out how conversions work in the new world, you’ve probably run into a new term: Key Events.
In ……read more »
BCS
6 years ago (2020-11-20) 4055 Views 0 Comments
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Update time: March 16, 2026
You’ve created your GA4 property. Now you need to get it on your website. Simple, right?
Well, it would be, except there are four different ways t……read more »
BCS
6 years ago (2020-10-10) 6187 Views 2 Comments
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If you’re new to GA4 the first thing you’ll notice is that it’s nothing like Universal Analytics. No more pageview hits, no more session-based modeling. In GA4, e……read more »
BCS
6 years ago (2020-10-09) 5782 Views 0 Comments
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Update time: January 16, 2025
If you’re new to digital analytics, you’ve probably come across two Google tools that seem to do similar things: Google Analytics and Goog……read more »
BCS
6 years ago (2020-03-17) 5162 Views 1 Comments
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Update time: June 16, 2025
If you’ve been using GA4 for a while, you’ve probably run into the same frustration: the default dimensions and metrics only get you so far. ……read more »
BCS
7 years ago (2019-12-22) 3776 Views 0 Comments
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Updated: December 19, 2025
Important: GA4 does not allow sending personally identifiable information (PII). If you implement this approach, you must encrypt the IP address before s……read more »
BCS
7 years ago (2019-12-18) 3451 Views 0 Comments
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Update time: March 13, 2026
This guide explains how to properly set up Google Analytics 4 (GA4) using the gtag.js tracking code, from property creation to installation and verifica……read more »
BCS
7 years ago (2019-12-18) 3610 Views 0 Comments
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Updated: May 27, 2025
What We’re Dealing With
Before we jump into the setup, here’s what you need to know about how GA4 handles site search:
The default event n……read more »
BCS
7 years ago (2019-12-12) 3452 Views 0 Comments
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Update time: May 27, 2026
Seeing no data in GA4 can be frustrating. You’ve installed the tag, waited for reports to populate, but your GA4 property still looks empty.
In most cases……read more »
BCS
7 years ago (2019-12-09) 3435 Views 0 Comments
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Updated: January 12, 2025
If you’ve ever tried tracking clicks on a specific element in GA4 — a button, an icon, a navigation link — you know that GTM’s built-in click ……read more »
BCS
7 years ago (2019-12-09) 3217 Views 0 Comments
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