Table of Contents
Meet Enhanced Measurement Events
Enhanced Measurement Events are built-in events, just need to be enabled in the web data stream, No code changes are required, and Google Analytics tag starts sending events right away.
There are two points of note:
- Enhanced Measurement Events are enabled by default.
- Personally identifiable information cannot be collected through Enhanced Measurement Events.
Enhanced Measurement Events Categories
Enhanced Measurement Events include 6 type :
|
Actions |
Enhanced Measurement Events |
Triggered… |
Parameters |
|
Page views |
page_view |
each time the page loads or the browser history state is changed by the active site This event is collected automatically. You cannot turn off collection. |
page_location 、page_referrer |
|
Scrolls |
scroll |
the first time a user reaches the bottom of each page (i.e., when a 90% vertical depth becomes visible) | No parameters. |
|
Outbound clicks |
click |
each time a user clicks a link that leads away from the current domain By default, outbound click events will occur for all links leading away from the current domain. Links to domains configured for cross-domain measurement will not trigger outbound click events. |
link_classes link_domain link_id link_url outbound (boolean) |
|
Site search |
view_search_results |
each time a user performs a site search, indicated by the presence of a URL query parameter By default, the event is triggered based on the presence of one of the following 5 parameters(q、s、search、query、keyword) in the URL，you can customize up to 10 parameters |
search_term, optionally ‘q_<additional key=””>’ (where <additional key=””> matches an additional query parameter you specify to be collected under advanced settings) |
|
Video engagement |
video_start video_progress video_complete |
For embedded videos that have JS API support enabled, the following events are triggered:
|
video_current_time video_duration video_percent video_provider video_title video_url visible (boolean) |
|
File downloads |
file_download |
Triggered when the user downloads the following file: pdf|xlsx?|docx?|txt|rtf|csv|exe|key|pp(s|t|tx)|7z|pkg|rar|gz|zip|avi|mov|mp4|mpe?g|wmv|midi?|mp3|wav|wma | file_extension file_name link_classes link_domain link_id link_text link_url |
Setup example: Turn off Video engagement
In Google Analytics 4 , click 「Admin」——「Data Streams」, open Web stream details, and then click the Settings icon for Enhanced measurement, you will see:
Click the button to the right of Video engagement to close it.
