Enhanced  Measurement Events in Google Analytics 4 | BCS

Enhanced  Measurement Events in Google Analytics 4

Google Analytics Haran Huang 3 years ago (2019-12-08) 1133 Views 0 Comments

Meet Enhanced  Measurement Events

Enhanced Measurement Events are built-in events, just need to be enabled in the web data stream, No code changes are required, and Google Analytics tag starts sending events right away.

There are two points of note:

  • Enhanced Measurement Events are enabled by default.
  • Personally identifiable information cannot be collected through Enhanced Measurement Events.

 

Enhanced  Measurement Events Categories

Enhanced Measurement Events include 6 type :

Actions

Enhanced Measurement Events

Triggered…

Parameters

Page views

page_view   

each time the page loads or the browser history state is changed by the active site
This event is collected automatically. You cannot turn off collection.
page_location page_referrer

Scrolls

scroll

the first time a user reaches the bottom of each page (i.e., when a 90% vertical depth becomes visible) No parameters.

Outbound clicks

click

each time a user clicks a link that leads away from the current domain
By default, outbound click events will occur for all links leading away from the current domain. Links to domains configured for cross-domain measurement will not trigger outbound click events.
link_classes
link_domain
link_id
link_url
outbound (boolean)

Site search

view_search_results

each time a user performs a site search, indicated by the presence of a URL query parameter
By default, the event is triggered based on the presence of one of the following 5 parameters(q、s、search、query、keyword) in the URL,you can customize up to 10 parameters
search_term, optionally ‘q_<additional key=””>’ (where <additional key=””> matches an additional query parameter you specify to be collected under advanced settings)

Video engagement                                                              

video_start

video_progress

video_complete                                                                                                                                        

For embedded videos that have JS API support enabled, the following events are triggered:

  • video_start: when the video starts playing
  • video_progress: when the video progresses past 10%, 25%, 50%, and 75% duration time
  • video_complete :when the video ends
video_current_time
video_duration
video_percent
video_provider
video_title
video_url
visible (boolean)

File downloads

file_download

Triggered when the user downloads the following file: pdf|xlsx?|docx?|txt|rtf|csv|exe|key|pp(s|t|tx)|7z|pkg|rar|gz|zip|avi|mov|mp4|mpe?g|wmv|midi?|mp3|wav|wma file_extension
file_name
link_classes
link_domain
link_id
link_text
link_url

 

Setup example: Turn off Video engagement

In Google Analytics 4 , click 「Admin」——「Data Streams」, open Web stream details,  and then click the Settings icon for Enhanced measurement, you will see:
Enhanced  Measurement Events in Google Analytics 4
Click the button to the right of Video engagement to close it.


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