Recommended Events in Google Analytics 4(2023) | BCS Recommended Events in Google Analytics 4(2023) | BCSBCS

Recommended Events in Google Analytics 4(2023)

Google Analytics BCS 1 years ago (2023-01-27) 1386 Views 0 Comments

Meet Recommended Events

Recommended Events is Google’s pre-defined event name and event parameters based on the industry.

You need to send data according to the predefined event name and event parameters before you can see the data in GA4.

 

Recommended Events  Categories

Recommended Events include 3 categories :

For all properties

Event Trigger when
ad_impression a user sees an ad impression, for app only
earn_virtual_currency a user earns virtual currency (coins, gems, tokens, etc.)
join_group a user joins a group to measure the popularity of each group
login a user logs in
purchase a user completes a purchase
refund a user receives a refund
search a user searches your content
select_content a user selects content
share a user shares content
sign_up a user signs up to measure the popularity of each sign-up method
spend_virtual_currency a user spends virtual currency (coins, gems, tokens, etc.)
tutorial_begin a user begins a tutorial
tutorial_complete a user completes a tutorial

 

For online sales

Event Trigger when
add_payment_info a user submits their payment information
add_shipping_info a user submits their shipping information
add_to_cart a user adds items to cart
add_to_wishlist a user adds items to a wishlist
begin_checkout a user begins checkout
generate_lead a user submits a form or a request for information
purchase a user completes a purchase
refund a user receives a refund
remove_from_cart a user removes items from a cart
select_item a user selects an item from a list
select_promotion a user selects a promotion
view_cart a user views their cart
view_item a user views an item
view_item_list a user sees a list of items/offerings
view_promotion a user sees a promotion

 

For games

Event Trigger when
earn_virtual_currency a user earns virtual currency (coins, gems, tokens, etc.)
join_group a user joins a group to measure the popularity of each group
level_end a user completes a level in the game
level_start a user starts a new level in the game
level_up a user levels-up in the game
post_score a user posts their score
select_content a user selects content
spend_virtual_currency a user spends virtual currency (coins, gems, tokens, etc.)
tutorial_begin a user begins a tutorial
tutorial_complete a user completes a tutorial
unlock_achievement a user unlocks an achievement

 

Case: login Event

Suppose I want to track the login in Recommended Events now, what should I do?

You can look at the parameters of this event first. It has a parameter method, which indicates the method used to log in. It can be Facebook, Google, Email, Phone, etc., and replace it according to the actual login method of the user.

 

Add dataLayer.push code

When the user logs in, the data is sent through dataLayer.push, the sample code is as follows:

gtag("event", "login", {
  method: "Google"
});

 

Trigger

In GTM, click 「Trigger」——「New」——「Choose a trigger type to begin setup…」——「Custom Event」 name it “Custom Event-Login”, and then set as follows:

Recommended Events in Google Analytics 4(2023)

The event name is login, which is actually the event in dataLayer.

 

Variable

In GTM, click「 Variables」——「New」——「Choose a variable type to begin setup…」——「Data Layer Variable」, name it “dlv-method”, and then set as follows:

Recommended Events in Google Analytics 4(2023)

Where dlv means Data Layer Variable.

 

Tags

In GTM, click 「Tags」——「New」——「Choose a tag type to begin setup…」——「Google Analytics: GA4 Event」, name it “Event Tracking-Login”, and then do as follows set up:

Recommended Events in Google Analytics 4(2023)

 

  • Configure Tag:It is the basic GA4‘s tags.
  • Event Name: It is the name of the event to be tracked. Here we are tracking the Recommended Eventslogin, so enter login
  • Parameter Name: According to Google’s pre-definition, it is recommended that the event parameter of the event login is only method, so enter method, and the value is the data layer variable.
  • Triggering: it is the event in dataLayer

 


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