Why GA4 Shows Requests but No Data Recorded

Updated: December 19, 2025

Issue

A request is being sent to GA4 in the browser’s developer tools, but no data appears in GA4::

Reason

The issue is caused by Consent Management Platform (CMP) configuration.

If the CMP is installed and consent is not granted by default, the user’s data will not be tracked. As a result, GA4 will not receive any data.

You can verify this by checking the gcs parameter in the request.

For example, G100 and G110 indicate that tracking is rejected. More are as follows:

Therefore, this is normal because the user refuses to be tracked; although data is sent, it will not be processed.

Solution

You can ignore it, or try adjusting the CMP settings to not send data when rejected.