What could be the reason for the sudden surge in Direct channel traffic in GA4?
Spam Traffic
Spam traffic is actually abnormal traffic, usually machine traffic.
You can add……read more »
BCS
2 years ago (2023-10-18) 4327 Views 0 Comments
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This article introduces how to use Keyword Hero to get more search keywords in GA4.
In order to protect the privacy of users, the search engine extracts the user’s organic se……read more »
BCS
2 years ago (2023-08-21) 1547 Views 0 Comments
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Updated: January 12, 2025
GA4 is event-driven, and all data in it is tracked through events, so there are various events
Event Structure
An event consists of an event name and eve……read more »
BCS
2 years ago (2023-08-21) 5181 Views 0 Comments
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Update time: June 14, 2025
Meet Google Sheet
Google Sheets is a spreadsheet application included as part of the free, web-based Google Docs Editors suite offered by Google.
Google ……read more »
BCS
2 years ago (2023-08-19) 2712 Views 0 Comments
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Updated: March 17, 2025
Issue
The Average Engagement Time in GA4 shows 0m 00s, for example:
Reason
There are two main causes:
Custom Pixel on Shopify：If you are u……read more »
BCS
2 years ago (2023-08-18) 3628 Views 0 Comments
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After using Google Analytics 4, many users should feel that the data delay in Google Analytics 4 is longer than that in UA.
What is Data Delay?
Data freshness is used in GA4 to de……read more »
BCS
2 years ago (2023-08-18) 3437 Views 0 Comments
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Updated: December 19, 2025
This article explains the Cross-network channel in GA4.
What is Cross-network
GA4 introduces a new channel called Cross-network, which didn’t exist in Un……read more »
BCS
2 years ago (2023-08-11) 9806 Views 0 Comments
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Question
How to view Full Page URL in Google Analytics 4？
Solution
In fact, there is a dimension in Google Analytics 4 called page_location.
In GA4, click 「Explore」 – ……read more »
BCS
2 years ago (2023-08-11) 2431 Views 0 Comments
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Updated: December 19, 2025
Issue
In GA4, you may notice that over 90% of search term values appear as blank. This makes it difficult to analyze user search behavior accurately.:
&……read more »
BCS
2 years ago (2023-08-06) 4640 Views 0 Comments
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Update time: December 18, 2025
In Google Analytics 4 (GA4), a session represents a group of user interactions that take place on your website or app within a defined time window. I……read more »
BCS
2 years ago (2023-08-05) 8233 Views 1 Comments
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