Over 90% of Search Terms in GA4 are Blank？

Updated: April 23, 2026

Issue

In Google Analytics 4 (GA4), you may notice that 90% or more of Search Term values appear as  blank.

This makes it difficult—if not impossible—to accurately analyze internal search behavior and understand what users are looking for on your site or app.

Reason

This issue is typically caused by report configuration, not data loss.

This usually happens because the view_search_results event has not been properly filtered.

By default, GA4 shows all events in the report. Since most other events do not contain a search term parameter, the report displays blank values for the search term.

Solution

To get accurate search term data, you need to filter your report to only include relevant events.

After applying this filter, only events containing search terms are displayed, and blank values are eliminated, allowing accurate analysis of user searches:

Additional Tip

• You can save this filtered  in GA4 Explore  or create a report in Reports（Default Reports） for easier ongoing reporting.

• Ensure that your site or app is correctly sending the search_term parameter with the view_search_results event to capture accurate data.