Over 90% of Search Terms in GA4 are Blank？

Updated: December 19, 2025

Issue

In GA4, you may notice that over 90% of search term values appear as blank. This makes it difficult to analyze user search behavior accurately.:

Reason

This usually happens because the view_search_results event has not been properly filtered.

By default, GA4 shows all events in the report. Since most other events do not contain a search term parameter, the report displays blank values for the search term.

Solution

To fix this issue, you need to filter the report to include only the view_search_results event:

After applying this filter, only events containing search terms are displayed, and blank values are eliminated, allowing accurate analysis of user searches:

Additional Tip

• You can save this filtered  in GA4 Explore  or create a report in Reports（Default Reports） for easier ongoing reporting.

• Ensure that your site or app is correctly sending the search_term parameter with the view_search_results event to capture accurate data.