Update time: August 4, 2023
If you’re a digital marketing practitioner managing dozens — or hundreds — of clients, you’ve probably run into this wall before. You log into Google Analytics to set up a new property for a new client, and you get hit with the quota limit. You can’t create another account because, by default, Google Analytics caps you at 100 accounts.
If that sounds familiar, you’ve come to the right place. In this article, I’ll walk you through two ways to get that limit raised — including a free option that most people don’t know about.
The Problem: 100 Accounts Just Isn’t Enough
Google Analytics gives you a default limit of 100 accounts. If you’re working at an agency or managing analytics for a large organization, that number gets eaten up fast. Each client gets their own account, and before you know it, you’re stuck.
So, what are your options?
Option 1: Buy GA 360 (Expensive)
Google’s official paid solution is Google Analytics 360. The GA4 version starts at $50,000 USD per year. If you’re a large enterprise, that might be worth it — but for most agencies and practitioners, it’s way out of budget.
Option 2: Apply for a Free Quota Increase
Google can manually increase your account limit if you ask. In most cases, they’ll bump it to 200 or 300 accounts. Sometimes, they’ll even go up to 500. And here’s the best part — it’s completely free.
The catch? You have to know how to navigate their support system to get to the right team without being funneled into the 360 sales pipeline. Here’s how.
How to Apply for a Google Analytics Account Limit Increase
Step 1: Open the Help Menu
Log in to Google Analytics, then click Help (the question mark icon) in the upper right corner.
Then click 「Contact Us」 at the bottom of the dropdown.
Step 2: Submit Your Request
On the “What can we help with?” screen, type your question. Something like:
- “Increase the Google Analytics account limit”
- “The Google Analytics account limit is not enough”
Then click「Next」.
Here’s the tricky part. This submission might route you to the GA 360 sales team, which is not what we want. To avoid that, you need to resubmit your request with slightly different wording. Just type your requirement again and submit.
Step 3: Choose Your Contact Method
When you see the Contact options screen, click 「 Email」：
Fill in the form with some specific information about your situation — how many accounts you need, why, and what kind of organization you’re managing
Then click Submit.
You’ll receive a confirmation email shortly after.
Step 4: Wait for Google to Follow Up
A few days later, Google will reach out to confirm your request and any additional details. If everything checks out, they’ll increase your account limit.
That’s it. No payment needed.
Final Words
If you’re managing a lot of Google Analytics accounts, the 100-account limit is a real bottleneck — but it doesn’t have to be. The free quota increase is a simple solution that most people don’t even know exists. It’s just a matter of knowing how to ask.