Piwik is an open source WEB traffic analysis system based on Php+MySQL. It was released by Matthieu Aubry in 2007. It is comparable to Google Analytics and has always been the first choice to replace Google Analytics.
In September 2013, Matthieu Aubry and Clearcode CEO Maciej Zawadziński founded Piwik PRO in Poland, which provides support and functionality for the open source Piwik.
In June 2016, Clearcode acquired Matthieu Aubry, becoming the sole owner of Piwik PRO.
In 2017, Piwik PRO raised $2 million in Series A financing.
At present, Piwik Pro mainly has three products, namely Piwik PRO Cloud, a cloud host data service platform, Piwik PRO On-Premises, an enterprise-level autonomous server data analysis platform, and Piwik PRO Tag Manager, a tag management service platform.
Piwik PRO has two levels, free and paid, called Piwik PRO Core and Piwik PRO Enterprise, and has more than 250 customers in nearly 40 countries around the world.
Piwik PRO has become one of the most popular alternatives to Google Analytics due to privacy protection.
In order to distinguish it from Piwik Pro, in January 2018, Piwik officially changed its name to Matomo, so the orthodoxy of Piwik is Matomo, and Matomo also launched some paid features, providing permanent free local installation and advanced cloud plans.