「Adobe Analytics」Merge Event Sending in Web SDK | BCS 「Adobe Analytics」Merge Event Sending in Web SDK | BCSBCS

「Adobe Analytics」Merge Event Sending in Web SDK

Adobe Analytics BCS 3 weeks ago (05-21) 151 Views 0 Comments

This article introduces how to merge event sending in Adobe Analytics server-side deployment. For example, when the page is opened, PageView, Product Impression, Internal Promotion, and other events may be sent… These events are merged and sent, so that only consumption is A Server Call.

Suppose I am tracking a website and there is Product Impression on the page. I want to combine PageView and Product Impression and send them. How should I do this?

To create DataStream and Schemes, please see  Adobe Analytics Server-side Tracking(Via Web SDK)

Update Schemas

Update Schemas so that Schemas can be used for all events. Adobe Analytics ExperienceEvent Template, Adobe Analytics ExperienceEvent Full Extension and Consumer Experience Event will be used in the Filed Group.

An Adobe Analytics ExperienceEvent Template needs to be added to the Product List items. This is used to set eVar and events in the product.

「Adobe Analytics」Merge Event Sending in Web SDK

Rule 1: Track PageView

 

XDM Pageview

This XDM is used to track basic pagevew:

「Adobe Analytics」Merge Event Sending in Web SDK

 

XDM Variable

This XDM is used to track other events, such as tracking Product Impression here:

「Adobe Analytics」Merge Event Sending in Web SDK

 

XDM | Pageview

Merge PV and other events (Product Impression) into the same XDM:「Adobe Analytics」Merge Event Sending in Web SDK

 

All Page : Library Load : 50 : PageView : TAG[Adobe Analytics]

「Adobe Analytics」Merge Event Sending in Web SDK

 

The default Order of this Rule is 50.

Adobe Experience Platform Web SDK – Send event is used to trigger and send PageView, in which the XDM must select the merged XDM | Pageview.

Adobe Experience Platform Web SDK – Update variable is used to clear the value to avoid appearing in the next Server Call. Check “Clear existing value”, similar to Clear Variable in client deployment. Its configuration is:「Adobe Analytics」Merge Event Sending in Web SDK

 

Rule 2: Track Product Impression

 

All Page : Library Load : 45 : ArticleImpression : TAG[Adobe Analytics]

「Adobe Analytics」Merge Event Sending in Web SDK

 

It should be noted in this step that the Order should be smaller, that is, the execution should be faster, and it must be merged before the PageView is sent.

 

Adobe Experience Platform Web SDK – Update variable is used to merge Product Impression data. It should be noted here that the product array structure in %productImpression% is different from that of the client. It needs to be adjusted to a data structure suitable for the server side.「Adobe Analytics」Merge Event Sending in Web SDK

 

Data Verification

Use configId to filter in the network of browser developer tools.


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