Adobe Launch Implementation Cookie Consent ——Trust Arc | BCS Adobe Launch Implementation Cookie Consent ——Trust Arc | BCSBCS

Adobe Launch Implementation Cookie Consent ——Trust Arc

Adobe Launch BCS 8 months ago (07-17) 742 Views 0 Comments

Update time: July 18, 2023

This article demonstrates how to configure Trust Arc on Adobe Launch.

The effect is: when the user refuses, AA will not track, and when the user agrees, AA will track.

What is Trust Arc

Adobe Launch Implementation Cookie Consent ——Trust Arc

TrustArc Inc. (formerly TRUSTe) is a privacy compliance technology company based in Walnut Creek, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices

 

Principle

Trust Arc will send multiple events through dataLayer.push when the user refuses or agrees, and will write the user authorized information into the cookie cmapi_cookie_privacy, including 2 means that AA tracking is allowed.

Adobe Launch Implementation Cookie Consent ——Trust Arc

There is an event cookie_prefs_set that is sent after the user authorization information is written into the cookie, so you can use the event cookie_prefs_set and cookie cmapi_cookie_privacy to set:

  • For the first page: trigger is event cookie_prefs_set, and cookie cmapi_cookie_privacy contains 2
  • For other pages or event: Add one more condition to Rules, and trigger if cmapi_cookie_privacy contains 2.

Configuration

 

Page View

The current PageView configuration is:

Adobe Launch Implementation Cookie Consent ——Trust Arc

 

The first step is to install Google Data Layer in Extensions:

Adobe Launch Implementation Cookie Consent ——Trust Arc

Google Data Layer nam does not need to be modified. The function of this step is to enable Adobe Launch to trigger the cookie_prefs_set event.

Adobe Launch Implementation Cookie Consent ——Trust Arc

 

 

 

The second step is to add one more EVENT in the rule of Page View, the configuration is as follows:

Adobe Launch Implementation Cookie Consent ——Trust Arc

The role of this configuration is to trigger when the user first visits and agrees.

 

The effect after configuration number EVENTS:

Adobe Launch Implementation Cookie Consent ——Trust Arc

 

The third step is to configure in the condition, and only when cmapi_cookie_privacy contains 2 is triggered, do the following configuration:

Adobe Launch Implementation Cookie Consent ——Trust Arc

Note: Regex needs to be checked.

The function of this configuration is: only the information agreed by the user in the cookie can be tracked by AA.

 

The final effect:

Adobe Launch Implementation Cookie Consent ——Trust Arc

Event

All events need to configure a Cookie cmapi_cookie_privacy contains 2 in CONDITIONS to be triggered.

Adobe Launch Implementation Cookie Consent ——Trust Arc


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