UTM to Campaign ID (cid) Mapping in Adobe Analytics

Updated: December 11, 2025

UTM parameters are the most commonly used method for tagging traffic sources in the industry, and many websites rely on UTM values to track marketing campaigns. However, Adobe Analytics uses cid (Campaign ID) by default and does not automatically parse UTM parameters. Therefore, if you want to use UTM values in Adobe Analytics reports, you must configure this manually.

Convert UTM Parameters into cid

In Adobe Analytics, you can use the Configure Tracker Custom Code option in the Adobe Analytics Extension to extract UTM values from the URL and write them into s.campaign.

var page=document.location.href;
if(page.match("utm_medium")){
       var queryString = page.split('?')[1];
       var utm=decodeURI(queryString);
       var v="";
         for (var i=0;i<utm.split("&").length;i++)
           { 
              v+=utm.split("&")[i].split("=")[1]+"|";
            }
        s.campaign=v.substring(0,v.length-1)

  }

Paste this code here: Adobe Launch → Adobe Analytics Extension → Configure Tracker Custom Code

This will combine all UTM fields (e.g., utm_source, utm_medium, utm_campaign, etc.) into a single string separated by |, and store it in s.campaign.

Create Conversion Classifications

Next, go to Adobe Analytics: Admin → Report Suites → Conversion Classifications → Campaign

Internally, Campaign corresponds to eVar0.

Create five classifications here to store the UTM parameters.

Note: You may create up to 255 classification fields.

Build Classification Rules (Classification Rule Builder)

This allows Adobe to automatically split the UTM string written in s.campaign into individual classification fields.

Step 1: Create a Rule Set

Go to:Admin → Classification Rule Builder → Add Rule Set

Create a new Rule Set and associate it with:

Select which report suites and variables you will use for this rule set：

Step 2: Add Rules

The cid value will follow this format: value1|value2|value3|value4|value5

So you must create regex-based extraction rules. Add a new rule → choose Regex → Use the following pattern: ^(.*)\|(.*)\|(.*)\|(.*)\|(.*)$

You will need five rules, each mapping one part of the regex to one UTM classification field.

After configuration, the result should look like this:

Step 3: Test the Rule Set

Click Test Rule Set on the right side.

In Sample Keys, enter: test1|test2|test3

After running the test, you should see the five values correctly assigned to the five classification fields.

If the test passes, check Rule overwrite any existing values and Activate the rule set.

Data Validation

Once the rule is activated, data should appear in Adobe Analytics reports within approximately 24 hours.

Verify the following:

• Whether Campaign (cid) is being written correctly
• Whether the five UTM classification fields display the correct values
• Whether campaign reports can be segmented and analyzed using your UTM dimensions