Adobe Experience Platform Launch is a next-generation tag management. system that unifies the client-side marketing ecosystem by empowering. developers to build integrations on a robust, extensible platform that. partners, clients, and the broader industry can build on and contribute to.
It’s an innovative approach to tag management that lets developers build, maintain, and continuously update their own integrations with Adobe Experience Cloud across a unified platform that enables any of the thousands of marketing and advertising solutions on the market to work together.
By building Extensions, you can help our joint customers deploy your client-side tools and services with ease, define the customer behaviors they want to listen for, and determine which actions should be used across their digital marketing tools.
Simply put, Adobe Launch is a Tag Manager System (TMS). Used to manage third-party code and simplify deployment of third-party code. For more information about Tag Manager System, see What is the Tag Manager System?
Similar tools are Google Tag Manager, Tealium iQ Tag Management System, Commanders Act, etc.
Adobe Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user’s marketing ecosystem.
Adobe Launch replaces DTM as Adobe’s tag management system. Development started in 2015, and a test version was released in 2017. It is expected to completely replace DTM by the end of 2020.
Actually, you can’t create Property in DTM now, so basically you can only use Adobe Launch.