Update time: April 22, 2026
What is Stape?
Stape is a SaaS platform that simplifies the deployment of server-side tagging.
With Stape, you can quickly set up a server-side Google Tag Manager (sGTM) environment without managing your own infrastructure. Compared to self-hosting servers, it is significantly more cost-effective.
For example, handling 20 million requests per month costs around $200, making it an affordable solution for most websites.
How the Architecture Works
You’ll be running two containers in Google Tag Manager, the schematic diagram of Stape is as follows:
The setup involves two GTM containers:
- Web GTM (client-side GTM) – runs in the browser, collects data from the browser
- Server-side GTM (sGTM) – runs on Stape (server environment), processes and forwards data
Step-by-Step Implementation
Step 1：Creating an sGTM Container
First, create a container in GTM, click「⋮」——「Create Container」：
Then see the setting interface of the Create Container：
- Container Name：typically your domain (e.g.
sGTM) - Target Platform：select Server
Finally click 「Create」，select 「Manually provision tagging server」, You will receive a Container Configuration string, for example: aWQ9R1RNLU5TSEI1MkQ3JmVudj0xJmF1dGg9N2N4VHFWa0MwUjhmTFBWTTRPMFk5UQ==, this will be used in Stape configuration.
Step 2：Set Up sGTM in Stape
In Stape, click 「sGTM」——「Create sGTM container」
- Container name: eg. bbccss.com
- Container configuration: paste from Step 1
- Servers location: choose nearest region
Finally, click 「Create Container」, and you will be asked to choose the subscription version. You can choose the free trial version first, and then upgrade to the paid version if necessary.
Step 3：Configure Tagging Server Domain
Inside your Stape container, click 「Add custom domain」 in the bbccss.com container of Stape：
After clicking 「Next」, you can obtain the CNAME record and configure the CNAME in the CDN resolution on the server backend. After configuration, click 「Verify」.
The free version of Stape can only be configured with one CNAME. If you use the paid version, it is recommended to configure two, one for loading GTM and one for receiving GA4 data.
If successful, status will show “Ready”：
Without a first-party endpoint, you won’t bypass tracking restrictions.
Step 4：Set Server Container URL in sGTM
In sGTM, click「Admin」——「Container Settings」，set the Server container URLs to https://data.bbccss.com:
Now all tracking data flows through your server.
Step 5：Create Web GTM (Client-Side)
Create a standard GTM, that is, a website GTM, with a container ID of GTM-PHXQ69M, which will be used in the next step.
At the same time, configure a GA4 tracking code GA4-Basic Tracking, focusing on server_container_url, which indicates where the data is sent, and the value is data.bbccss.com.
This ensures all incoming events are forwarded properly.
Step 6：Install Stape Loader Script
In Stape，click「Power-Ups」——「Custom Loader」——「Save Change」，then set up as follows:
Note that the Web GTM ID here is GTM-PHXQ69M, not sGTM.
Then it will generate two tracking codes and install them on the template page of your website:
Step 7：Configure sGTM
Clients
In sGTM, click「Client」——「New」——「Choose a client type to begin setup…」——「Google Analytics: GA4 (Web)」，then set up as follows:
Click「Client」——「New」——「Choose a client type to begin setup…」——「Google Tag Manager: Web Container，then set up as follows:
Variables
In sGTM, click 「Variables」 ——「Configuration」 and check Event Name and Client Name.
Triggers
In sGTM, click 「Triggers」——「New」——「Choose a trigger type to begin setup…」——「Custom」, and then set the following:
Tags
In sGTM, click 「Tags」——「New」——「Choose a trigger type to begin setup…」——「Google Analytics」——「Google Analytics 4」, and then set the following:
The effect of this setting is that all events are sent to GA4 without any restrictions.
Step 8：Preview and Testing
Click 「Preview」 in sGTM，then open the website and return to tag Assisant, you can see that the data is triggered:
You can see that GA4 data is sent to data.bbccss.com:
FPID can be seen in Cookie:
Read More：FPID: First Party Device ID