Google Analytics 4: Google Tag Manager Ecommerce Setup Guide

This article explains how to deploy Google Analytics 4 e-commerce tracking through Google Tag Manager.

If you don’t want to use Google Tag Manager, you can watch Google Analytics 4: Deploy e-commerce with gtag  directly,  ecommerce tracking can be achieved by deploying gtag on the page without Google Tag Manager.

Product Views

• view_item_list
  
• view_item
  
• select_item

view_item_list

item_list parameters (item_list_id and item_list_name) are for Product Attribution , can also be placed outside the item

view_item

select_item

Internal Promotion

• view_promotion
• select_promotion

view_promotion

select_promotion

Shopping Cart

• add_to_cart
• remove_from_cart

add_to_cart

remove_from_cart

Checkout 

• begin_checkout
• add_payment_info
• add_shipping_info
• purchase
• refund

• Set currency when sending value (revenue) data to ensure revenue metrics are calculated correctly

begin_checkout

add_payment_info

add_shipping_info

purchase

refund

Partial refund

Full refund