Google Analytics 4: Google Tag Manager Ecommerce Setup Guide | BCS

Google Analytics 4: Google Tag Manager Ecommerce Setup Guide

Google Tag Manager Haran Huang 3 months ago (02-27) 157 Views 0 Comments

This article explains how to deploy Google Analytics 4 e-commerce tracking through Google Tag Manager.

 

If you don’t want to use Google Tag Manager, you can watch Google Analytics 4: Deploy e-commerce with gtag  directly,  ecommerce tracking can be achieved by deploying gtag on the page without Google Tag Manager.

Product Views

  • view_item_list
  • view_item
  • select_item

 

view_item_list

item_list parameters (item_list_id and item_list_name) are for Product Attribution , can also be placed outside the item

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

view_item

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

select_item

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

 

Internal Promotion

  • view_promotion
  • select_promotion

view_promotion

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

 

select_promotion

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

Shopping Cart

  • add_to_cart
  • remove_from_cart

add_to_cart

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

remove_from_cart

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

  • begin_checkout
  • add_payment_info
  • add_shipping_info
  • purchase
  • refund

 

  • Set currency when sending value (revenue) data to ensure revenue metrics are calculated correctly

begin_checkout

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

add_payment_info

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

add_shipping_info

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

purchase

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

refund

 

Partial refund

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide

Full refund

Google Analytics  4: Google Tag Manager Ecommerce Setup Guide


If you don't understand, You can leave a comment below or email me ([email protected]).
Like (0)
Post my comment
Cancel comment
Expression Texture Bold Strikethrough Center Italic Sign in

Hi, you need to fill in your nickname and email!

  • Nickname (required)
  • Email (required)
  • Website