Price Is Wrong in GA4 DebugView

Updated: August 26, 2025

Issue

If you use DebugView to debug e-commerce tracking, you may notice that the price parameter is incorrect, the price you send is 3.15:

The DataLayer.push  is right:

dataLayer.push({
  event: "add_to_cart",
  ecommerce: {
    items: [
      {
        item_list_name: "Product details",
        item_list_id: "Product details",
        item_name: "CASEME 013 Series PU Leather Mobile Phone Shell with Wallet Stand for iPhone " +
                   "8/7/SE (2020)/SE (2022) 4.7 inch - Black",
        item_id: "101115653A",
        price: 3.15,
        quantity: 1
      }
    ]
  },
  gtm.uniqueEventId: 596
})

but it shows 3150000 in DebugView:

Picture Source：measure

Automatically multiplied by 100000.

Reason

This is GA4 to optimize storage and processing efficiency by converting floating numbers (such as prices) into integer storage.

Solution

Knowing the reason, you can ignore it.